Canada Screams for Ice Cream on June 24 #TreatYourCommunity | This West Coast Mommy
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Canada Screams for Ice Cream on June 24 #TreatYourCommunity

“Ice cream, you scream, we all scream for ice cream!” This summer, Sobeys Inc. is celebrating Canada’s 150th birthday (and Sobey’s 110th) with a community giving campaign that pairs ice cream and helping kids. It’s a match made in heaven!

On Saturday, June 24, visit your local Sobeys, Safeway, or IGA store and make a $2 donation for a cold ice cream treat that’ll warm your heart!

100% of the funds raised from Canada Screams for Ice Cream on June 24 will go to more than 100 local youth-focused charities across Western Canada providing healthy meals and snacks for kids. Sobeys will match all the donations raised, to a total of $100,000.

Your donation will stay in your community and go towards helping kids right in your area. Funds raised in Vancouver will be donated to the Boys & Girls Clubs of South Coast BC. Having used their services myself as a teenager, I can’t think of a better cause to donate to!

Curious which worthy charity your local store is supporting? Discover your local charity here.

But that’s not all! Canada Screams for Ice Cream also kicks off the launch of Sobeys’ Kids Paying-It-Forward program. 150 kids from participating charities will each receive $500 in gift cards to donate to a community group that has helped their family, friends, or neighbours. That’s $75,000 in donations going towards helping Canadian charities shape future leaders and caring Canadians!

Mark your calendar for June 24 and bring the whole family down to enjoy a cool treat and help support kids in your community at the same time!

Learn more at and connect on Facebook, Twitter, or Instagram.

Win a $50 Grocery Card

One of my readers will win a $50 grocery card. That’s a lot of ice cream to share! Enter in the giveaway widget below. This giveaway is open to residents of Canada only, 18+. All the winner’s entries will be verified.

Click here to check out my other open giveaways and be sure to follow me on Facebook!

Disclosure: This is a sponsored conversation. Nevertheless, all opinions expressed are completely honest and my own, based on my personal experience. Your experience may differ.

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  • My mentor was my mother, but at one time nope and I even left home when I was 16, but thankfully I grew up and listened to what she was saying and I turned my life around!

  • I have to say my husband has been my mentor in my life he has helped me so much over the years and has helped me stay positive with my disease and kept me strong through the hard parts.

  • Yes it is important to give back to the community. I always donate clothes to the Diabetes clothesline and I give at the stores when there is an important cause.

  • I think mentorship is important because it sets a model for the mentoree. They look up to that person and want to make that person proud or be like them. So the mentor has to be a good model for them to follow

  • Yes it is important to give back to the community. Just as it ‘takes a village to raise a child’ so it takes a whole community to make it such, a community. I love volunteering at the homeless shelter.

  • I try to volunteer and give back tommy community, I think it’s important to model generosity and community spirit to my children.

  • Yes it is very important to give back to your community. It shows you care and sets a good example for the younger generation.

  • I think it is great if you can both volunteer and donate your time. However, depending on your situation in life, you might not be able to do one or the other. At this point in my life, I have small kids so to try and volunteer is hard. I donate money and tell our kids what the money will do for others so they know a little bit more about our world.

  • I think that it is very important to volunteer. I am a volunteer with Girl Guides of Canada (and I do not have a child enrolled anymore) and I also volunteer for my son’s hockey organization. It is an amazing feeling knowing that you give back to the community.

  • It’s really important to volunteer. We’ve volunteered for helping with our son’s activities – the local Community Club, Scouts (for which we stayed for ten years after our son outgrew it), and sports. My husband ran a fencing club for many years, and I now volunteer as a speed skating judge. It’s a great way to connect with other people, and were still friends with people we volunteered with 30 years ago.

  • It is important that we all donate, or volunteer in our community, because there are so many families that are in need of assistance in one way or another. We should also get our children involved in helping, so that they learn to appreciate what they have and be aware that others can use assistance.

  • It is important to me to volunteer in my community. I mostly volunteer at the school reading with struggling readers. I do it because I enjoy it.

  • It is very important for me to donate in my community. When I was a little girl, my family really struggled. There was a woman who helped us every year with food, toys and basic necessities. I admired her kindness and vowed to myself that when I grew up, I would do the same…and I do. It feels so good to make someone else happy.

  • I think it’s important to volunteer in your community or donate when you can. It feels good and even better getting your kids involved.

  • It’s important to volunteer in your community because it gives you a sense of the bigger picture and realize that working together is better! Our kids adopted our street and pick up trash on it once a month.

  • I think that it’s important to donate in some form or other, whether it’s your time, money, clothes or food, for those less fortunate than yourself. It’s a lovely warm feeling when you know that you’ve helped others.

  • Yes, it is important to donate to the community. We have a community garden that uses volunteers and the profits from this go to the food bank. I give clothes to the shelters. Blankets and dog and cat food can go to the Humane Society and they always need people to walk the animals.

  • Yes! It’s super important to donate to charities. There are so many needs in our communities and around the world. Volunteering is also essential.

  • I prefer to volunteer as I enjoy the hands on action but if not donation is a minimum. We all must work together to create change where change is needed!

  • I think it is super important to donate/support/volunteer in your community, because it is only as strong as the people and time contributing to it.

  • It is important to me to donate or volunteer in my community. We donate clothing and house hold items. We also donate to food drives and collect for them.

  • Yes it is important to volunteer and donate in a community to make the community a better place for all.

  • It is very important to give to the community and the people in need…my dad always told us as kids, it’s better to give than receive…and he was right, when I give I feel good…

  • It is important to Donate and volunteer in the community , i love to help when i can and i always donate to the Salvation Army and the local food bank 🙂

  • I think it is important to give back. We have community action days at work, I donate clothing and food to food drives.

  • It is very important to me to donate whatever I can (whether it is food, clothes, money, etc.) and also give any spare time to charities such as local animal shelters, homeless shelters and so on because you just never know. Today you could be living well and the following week you could have a circumstance that could make you homeless or destitute.

  • When you have so much, it doesn’t take a lot to realize that there are people who are in need and would love to be as blessed as you are, Giving back is a way to share your blessings.

  • I think its important to give back to the community. the kids and i give to the savation army, food bank and donate to the diabates association

  • I have donated to many charities and there are 2 that I continually donate to and that’s the Humane Society and a Christmas charity for the Red Cross where you adopt a family and provide everything they need for a great Christmas

  • It is incredibly important to contribute to your community through volunteer work. The strength and vibrancy and sense of fellowship in your community is only as good the amount of effort you put into it.

  • I think volunteering and giving to your community is a great way to teach your kids about compassion and helping others!

  • Yes It is very important to volunteer … as it helps me say thank you for all the blessings we have in our family .

  • It is important to support the community. We usually volunteer for elections in our community or donate when we don’t have time.

  • When my kids were still young I used to volunteer for school events when able. My daughter did this as well when she was in high school (the family fun night in the elementary or the library etc) There is not a whole lot of volunteer stuff in our town, we are lucky enough to still have TA’S in our schools.

  • I’m in my 30s and have been volunteering weekly since I was 14 (starting as a candy striper in a local hospital). I might not feel like the richest family (by far) most days, but I know that I have a lot that other people don’t have and feel it’s important to give back to the community.

  • It is important to donate or volunteer in your community to help others that are less fortunate. Getting the whole family involved helps build a caring and giving community.

  • It is important to me to donate or volunteer in my community – I volunteer at my daughter’s school and we donate to the Food Bank when we can.

  • it’s very important to support communities. it takes a village to raise a child and the better the village, the better the support. thanks

  • It’s so important to give back – we’re very lucky at the place that we’re in in our life, but it wasn’t always this way. During those hard times, the support of the community went a long way, and it’s our duty to pay it forward now.

  • I always try to donate, as much as I can. I already volunteer, but will probably look for another place to do it at, too, because it’s such a rewarding experience.

  • It’s very important to give back in your community. The saying “It takes a village” is so true. I make an effort to give back to our local elementary school with my time and skills.

  • Yes, I really like being able to donate items that are needed in my community and I’ve volunteered with my dog at a senior’s home in my city, it’s a wonderful thing to do for others.

  • It is definitely important to give back to the community. I am not able to volunteer, but I try to donate as often as I can.

  • I volunteer with the YWCA in my community and it is important to me because I spent time in a womens shelter after I left an abusive marriage and this is my way of giving back.

  • I think volunteer work is so important. Admittedly, I haven’t done much volunteer work in recent years because I have been busy with work and young kids. But I used to do quite a bit! I do make an effort to donate to local charities or organizations though.

  • It is important for me to donate and volunteer within my community. We are all in different stages of life and at any one time could be in another. Often just helping can get someone back on their feet so they can realize their dream and goals.

  • It’s important to me to donate and volunteer because it makes my community a better place and I feel more connected.

  • Both volunteering and donating in our community is so important. Everyone needs help sometime. That is why I love donating stuff to local businesses to help out more people locally.

  • I do think it is important to donate or volunteer to your community. I don’t have much, so I like to do several small donations per year.

  • My husband was my mentor he taught me to stand up to family members who bullied me over the years and not to take any crap from anyone

  • It’s important to be a part of the community and help out where you can because it brings people together and helps the whole community.

  • I volunteer several days a week at my local Salvation Army thrift store pricing clothing. It is very important to help other families.

  • So important to be engaged and active as a volunteer in your community! It helps build a civil, just, plural and equitable society. Those who are struggling or do not have access to facilities/activities are given an opportunity to get assistance or experience new things (like kids who cannot access camps). I grew up poor, never went to summer camp, never had extra-curriculars (unless they were free); my only access to any extras were through programs and the generosity of others. So I give money and a lot of my own time and skills now in various voluntary endeavours (everything from working with child refugees on the weekend, to sitting on various boards and committees, to photography for a charity event, etc. etc.). So important!

  • I try to volonteer when I can and to give back to my community.I think it’s very important,not only for the community as a whole, but also to define who you are as a person too.I enjoy helping others.My biggest and most helpful mentor is my husband.He is as solid as a rock and I trust in his advice too.

  • I think it’s important to contribute to our local community as well as the international arena. My first stint in the community was the for SPCA. I prefer to make donations to groups that spend a very low percentage on administration costs such as Doctors Without Borders.

  • I do feel it’s important to give back to my community. I’ve been in a position before when I was the one needing help/donations & now it’s close to my heart to give to those who need it. We donate to the homeless shelter, women’s shelter, & to children with special needs.

  • I think it is important to volunteer in your community. It helps your neighbours and builds your community. It also makes you feel good and you will feel more connected to your community.

  • It is very important to volunteer in the community. I not only volunteer in my children’s school, but I sit on the Board of little League as well as coach both my kids in baseball and soccer.

  • I think it’s important to be part of your community and give back by volunteering. A community is only as good as the people are in it.

  • Yes, it is important to me to donate or volunteer in my community because it makes a community stronger when people help each other out.

  • It is important for me to volunteer in my community (I have worked with Big Sisters and done tons of things at my childrens’ school) and I have donated to food banks, libraries, charities, arts groups, medical causes. I stopped volunteering a few years ago since I felt that I had done way more than most people do and I was tired of doing it -now I only work for pay. Eventually I may go back to it but when you start feeling taken advantage of it is time to take a break