Breakfasts for Better Days #FeedingBetterDays - This West Coast Mommy
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Breakfasts for Better Days #FeedingBetterDays

Kids should be going to school hungry for knowledge, not food. It breaks my heart to even think about it, but every day in Canada kids are going to school without enough food. In fact, one in five children regularly misses breakfast. That’s why I’ve partnered with Kellogg Canada to help raise awareness for the Breakfasts For Better Days program and help put an end to kids going hungry in class this fall.

Kids should be going to school hungry for knowledge, not food.

The third annual Kellogg’s Breakfasts for Better Days Survey of active Canadian school teachers confirms that going to school hungry has a serious impact on students from coast to coast. Teachers reported that kids who regularly miss breakfast lose, on average, 132 minutes of learning time every day. That’s four months per year or nearly five years of lost learning from Kindergarten through grade 12! Hunger impacts both academic performance and students’ behaviour:

  • 93 per cent of teachers said that students who eat breakfast achieve better academic results than those who do not.
  • 86 per cent responded that students who come to school hungry are more likely to engage in bullying than their peers.
  • Three quarters reported that children who miss breakfast are more easily frustrated (77%), angered, annoyed or irritated (73%).
  • 63 per cent confirmed that hungry students are more disruptive in class.
  • Two thirds of Canadian teachers observed that students who come to school without breakfast struggle to make friends.

To give you an idea of how kids struggle when they go to school hungry, I made this video.

It doesn’t have to be this way. You can make a difference in the lives of Canadian children this fall! When you buy a box of Kellogg’s cereal, Kellogg’s will donate a portion of the proceeds to its breakfast clubs partners across Canada to a maximum of $100,000. Learn more about the Kellogg’s Breakfasts for Better Days initiative by visiting www.kelloggs.ca.

You can also help raise awareness by sharing my video and the #FeedingBetterDays infographic below.

Findings from the Kellogg’s Breakfasts for Better Days Survey #FeedingBetterDays

Disclosure: This is a sponsored conversation. All opinions expressed are completely honest and my own. Your experience may differ.

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4 Comments

  • This is so sad. Money was tight when we were kids, but I never went hungry. No child should ever go hungry! I’m glad to see big corporations giving back.

  • Even with us being a mining town, we have a free breakfast program at our school that’s funded through business in town , esp our co-op. So even if your area has a higher wage income, there is still a need for a program like this.