Pink Shirt Day is right around the corner. Do you know the story behind the pink shirt? This national anti-bullying day of action started in Nova Scotia in 2007 when two high school students, David Shepherd and Travis Price, witnessed another student being bullied for wearing a pink shirt to school. In response, the two friends brought 50 pink shirts to school and mobilized their fellow classmates to wear them in a gesture of solidarity with the bullied boy.
This year’s Pink Shirt Day falls on Wednesday, February 24, 2016, and represents an opportunity for all of us to take a stand together and show our solidarity, just like those students did on the very first Pink Shirt Day. So wear your pink shirt and make a #PinkShirtPromise to show your support!
For the second year in a row, Shaw Communications and its key partners are teaming up in support of the Pink Shirt Promise Campaign – a national initiative aimed at ending bullying and cyberbullying across Canada.
Between February 9 and 24, Shaw is encouraging Canadians to work toward ending bullying by sharing their personal pledges on social media using the hashtag #PinkShirtPromise. Or you can take a photo of yourself with a friend making a pinky promise to help stop bullying, using the hashtag #PinkyPromise.
In support of Pink Shirt Day and Shaw Communication’s #PinkShirtPromise campaign, Ivanhoé Cambridge malls across Canada will be hosting anti-bullying events. Participating malls include:
- Mayfair Shopping Centre – Victoria, BC
- Guildford Town Centre – Surrey, BC
- Metropolis at Metrotown – Burnaby, BC
- Woodgrove Centre – Nanaimo, BC
- CrossIron Mills – Rocky View, AB
- Southgate Centre – Edmonton, AB
- Bayshore Shopping Centre – Ottawa, ON
- Conestoga Mall – Waterloo, ON
- Mapleview Shopping Centre – Burlington, ON
- Oshawa Centre – Oshawa, ON
- Vaughan Mills Shopping Centre – Vaughan, ON
- Carrefour de l’Estrie – Sherbrooke, QC
- Galerie Place Ville Marie – Montreal, QC
- Montreal Eaton Centre – Montreal, QC
- Place Montréal Trust – Montreal, QC
- Place Ste-Foy – Quebec, QC
- Mic Mac Mall – Dartmouth, NS
Here in Greater Vancouver we have two locations to choose from.
Guildford Town Centre – Surrey, BC
Visit Guildford Town Centre anytime between February 17 and 24 to post your #PinkShirtPromise to help end bullying on the Post-it Pink wall in Centre Court near the Hudson’s Bay. For every promise posted on the wall, Guildford Town Centre will donate $1 to the Surrey Fire Fighters’ Charitable Society, up to $5,000, to help end bullying in our community.
On February 20, visit Guildford Town Centre with your pink shirt on to participate in the #PinkShirtPromise event and activities in Centre Court from 12pm to 2pm.
“By taking part in Pink Shirt Day and raising awareness through the #PinkShirtPromise campaign, Guildford Town Centre is actively promoting kindness, solidarity, and tolerance,” said Peggy Howard, General Manager, Guildford Town Centre. “We always look for new and better ways to actively support causes that can make a difference in the community.”
Metropolis at Metrotown – Burnaby, BC
For my readers on the other side of the bridge, Metropolis at Metrotown is also hosting a #PinkShirtPromise event leading up to Pink Shirt Day. Customers are invited to add their promise to help end bullying on the Post-it Pink wall in Grand Court. Customers can also see their photo larger-than-life on the 70 foot elevator light curtain. For every promise posted, Metropolis at Metrotown will donate $1 to the CKNW Orphans’ Fund, up to $5000, to help end bullying in our community.
If you can’t make it into the mall, you can also make your #PinkShirtPromise pledge online. $1 will go to the CKNW Orphans’ Fund for every digital promise made, and one lucky grand prize winner will be awarded a $500 shopping spree and a $500 gift card for a local charity!
Wear your pink shirt to Metropolis at Metrotown on February 24, Pink Shirt Day, to support the cause. Students from nearby Maywood Community School will be committing random acts of kindness to surprise and delight shoppers and performing a flash-mob dance in the Grand Court at 11:30am.
Win an ET Canada Experience!
When you post your #PinkShirtPromise on Facebook, Twitter, or Instagram, not only are you taking a stand against bullying, you’re also eligible to win an all expense paid trip to Toronto, an Entertainment Tonight Canada Experience, and a $1,500 dollar shopping spree!
To support #PinkShirtPromise and enable participants to more easily post and share their promises, Shaw will open up its Shaw Go WiFi Guest Network, with access to 75,000 active hotspots across the country, on Pink Shirt Day. Shaw Internet subscribers already have access to the Shaw Go WiFi service; others can access the Guest Network by searching for available WiFi connections on their devices and selecting ‘ShawGuest’ from the list of available options. A full list of locations is available at www.shaw.ca/wifi or by downloading the Shaw Go WiFi Finder app.
Visit Pink Shirt Promise to learn more about this campaign and to find full contest rules and regulations. Make your #PinkShirtPromise today!
“Entrance of Metropolis at Metrotown located in Burnaby” by Bsiloveyou is licensed under CC BY-SA 3.0
Guildford Town Centre exterior from Guildford Town Centre.